Sensat’s Geospatial AI Platform is transforming how infrastructure teams plan and deliver projects. When lockdowns halted site access, drone surveys became vital, but many users struggled to see the platform’s value beyond visualisation. Sensat needed to redefine its story, clarifying how it drove real efficiency and smarter decision-making. Working with Sensat’s Chief Marketing Officer, I led integrated campaigns across content, email, paid media, events, and social. I built a lead generation engine that attracted and converted high-value prospects, positioning Sensat as a trusted digital infrastructure partner. Each campaign focused on clarity, credibility, and connection to move audiences from awareness to action. The results were powerful: £1M in new pipeline within a year, contributing to £3M in total turnover, and a 900+ MQL uplift in the first month. Stronger messaging also earned top-tier media coverage, turning Sensat’s marketing into a true growth driver.