Growth Kitchen was a bold, ambitious brand that needed to reflect the energy and flavour of the restaurant brands it partnered with. Ahead of its next round of funding, the team wanted to elevate its profile — creating a brand that would not only attract investors but also inspire top-performing restaurant operators to join its network. The goal was clear: build a brand experience as dynamic and irresistible as the food it represented. Working alongside the talented team at BGN agency, I helped shape a full brand strategy, messaging framework, and visual identity refresh. I wrote the website and brand video copy, developed the social teaser campaign, crafted press releases and marketing collateral, and directed a suite of videos. My focus was on creating messaging that felt motivating, creative, and credible, designed to captivate journalists, investors, and the hospitality industry alike. The results spoke for themselves. Over £2 million in funding was secured, with launch coverage appearing in more than 30 leading media outlets, including the Evening Standard.